DiscoverBeing Scenius With Sriram Selvan"Why I Built a Brand for Karupatti!?" - The "Palm Era" Startup Story
"Why I Built a Brand for Karupatti!?" - The "Palm Era" Startup Story

"Why I Built a Brand for Karupatti!?" - The "Palm Era" Startup Story

Update: 2025-03-12
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Support podcast ⤵︎UPI: srirampodcast@ybl

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Palm Era: https://thepalmera.in/

Instagram: https://www.instagram.com/thepalmera.in/

Guest Kannan Handles ⤵︎

LinkedIn: https://www.linkedin.com/in/kannan-hari-158b2757

Host Sriram Selvan Handles ⤵︎

LinkedIn: / sriram-selvan-519698226

Instagram: / _sriramselvan

Twitter: https://x.com/sriramselvank

Email: manage.sriramselvan@gmail.com

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Amazon Links: Amazon Shop: https://www.amazon.in/shop/_sriramselvan

Book suggestions from guests: https://www.amazon.in/shop/_sriramselvan/list/3PIR2AZZQ0XL6

Books for Startup Founders: https://www.amazon.in/shop/_sriramselvan/list/YKJ4XJMNIZF0

My Personal Book Suggestion: https://www.amazon.in/shop/_sriramselvan/list/3IHTRXO9K4ZA0

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Timestamp:

(0:00 ) Highlights(2:18 ) Intro about Kannan & Palm Era (10:17 ) No Brand for Karupatti

(14:17 ) Story Behind my Logo

(19:16 ) Choosing the Right Packaging Material

(26:39 ) How I Started Palm Era?

(30:41 ) Health Benefits - The Good, Bad & Ugly!

(48:53 ) Why Insulin Spike Matters?

(56:03 ) We made Value Added Products

(1:01:38 ) Have Health as your Priority!

(1:09:35 ) Karupatti Tea Shops Popups Everywhere?!

(1:13:15 ) First Setback!

(1:17:48 ) Formers Problem & Our Solution!

(1:31:00 ) The Initial Days, R&D, Selling on Amazon!

(1:40:30 ) The Turning Point & Tanseed Fund

(1:50:32 ) Buying Machinery for own production

(2:12:13 ) Next Stage: Investors

(2:17:12 ) We Started Building Systems!

(2:23:39 ) Mentor & Books

(2:33:36 ) We Focus on Customer Experience

(2:42:56 ) D2C Startup Reality!

(2:48:44 ) I Hired a Consultant and Start Doing Content

(3:02:39 ) Startups are Not Fancy

(3:57:22 ) Full-Time Job + Startup?

(3:11:29 ) D2C Founders Should do this & Conclusion!

About Being Scenius Podcast:

Being Scenius Tamil Podcast is a podcast that features interviews with successful people from Startups, Entrepreneurship, Content Creation, and more. Learn from successful people, get inspired, and achieve your goals. Subscribe today!

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"Why I Built a Brand for Karupatti!?" - The "Palm Era" Startup Story

"Why I Built a Brand for Karupatti!?" - The "Palm Era" Startup Story

Sriram Selvan